The Photographers’ Gallery launched its new digital programme with Born in 1987: The Animated GIF. This exhibition devoted itself to the overlooked image format native to the web and the computer screen. The exhibition features over 40 GIF images by practitioners from a range of creative disciplines. For many, this was their first opportunity to experiment with the medium. The resulting GIFs range from the graphic to the photographic, the subtle to the psychedelic, and demonstrate a wide diversity of approaches, which respond to the GIF’s particular history and aesthetic qualities.

Read Wendy McMurdo’s piece on the Joy of Gif project here:
http://foam.org/foam-blog/2012/may/photographers-gallery